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Settings

Written by Damian

The Settings section in LocalZen is the place where you can customize the platform's operation to your needs, ensure data security, and manage key integrations (e.g., with Google Business Profile or Apple Maps).

Below is a detailed overview of the available options and tips on how to best utilize them.

Your Company

This section is used to enter and edit your company data, such as account name or billing information. This information is visible only to account users.

Monitored Keywords

Enter the keywords for which you want to monitor the position of your business listings. Phrases added here will be monitored across all listings on the account. You do not need to add the city or district name, as monitoring takes place in the location where the listing is situated.

Note: Deleting a keyword will delete all data collected so far. Therefore, before deleting it, download the position data for that phrase from LocalZen via the Monitoring positions in Google Maps -> Position - all listings tab.

Competitor Listings

Here you can search for and add the listings of local competitors. Competitors are added individually for each of your locations, allowing you to accurately monitor the competition in a given area. To add competitors, type their names into the search engine or use the suggestions provided by the LocalZen system.

Entering a distance in the "Radius" field allows you to narrow search results to local competitors.

👉 Pro tip: Add about 3–5 of the closest competitors for each location – this is a sufficient base for solid analysis.

Google Accounts

To use the full capabilities of LocalZen, it is essential to add a Google Business Profile account and import your listings. Without a connected Google account, you cannot use the system. You can connect multiple Google Business Profile accounts to LocalZen.

How to add a Google account

  1. Ensure the Google account you want to connect has access to the listings you intend to import.

  2. Click the "Add account" button in the top right corner of the screen.

  3. Follow the displayed windows. In one of the steps, you will need to grant permissions to edit listings; check the appropriate box and proceed until the account is added to the system.

Import of Listings

After connecting a Google account, you can import your listings:

  1. Select the profile on the Google account from which you want to import listings.

  2. Select all listings or check only those you want to import, then click "Import selected."

  3. Wait a moment for the system to refresh the page and start the import process. The import may take from a few seconds to a few minutes, and its status will be visible in real-time.

  4. If new listings appear on your Google account, you will need to import them. Simply select the profile containing the new listings and import them, or add a new profile by clicking "Add profile."

Configuration of other mapping systems

LocalZen can also be integrated with other mapping systems, such as Bing Maps or Apple Maps. Follow the specific steps described below for integration.

Bing Maps

Integration with Bing Maps allows for the automatic transfer of your listing data to Bing Maps, increasing your online visibility.

LocalZen sends basic administrative data to Bing Maps, such as: listing name, address, phone number, website, and opening hours. It also ensures the listing's presence on the maps. If a listing does not yet exist in Bing Maps, the system will automatically create it based on the information available in LocalZen.

To enable integration, go to the Settings -> Map Configuration tab and click "Enable" next to Bing Maps.

The first data synchronization may take up to 21 days as Bing verifies the submitted information. Once verification is complete, subsequent updates will occur in real-time.

Apple Maps

Thanks to the integration with Apple Maps, your business listings can automatically appear on the platform, increasing their visibility both on Apple devices and in web browsers. This allows you to reach more users within the Apple ecosystem who are searching for local businesses.

LocalZen sends key business information to Apple Maps, including the business name, address, phone number, website, and opening hours. It also ensures that your business listing is present on Apple Maps. If a listing does not yet exist, the system will automatically create it based on the information available in LocalZen.

To manage business listings on Apple Maps, you need an Apple Business account. It is a free account that allows businesses to manage the information displayed on Apple Maps.

You can find the complete official guide to creating and setting up an Apple Business account at this link.

In this article, we focus on the key steps required to create and verify an Apple Business account and then connect it to LocalZen to enable the Apple Maps integration.

Key steps in the process:

  1. Preparing a separate email address (recommended)

  2. Creating an Apple Business account

  3. Verifying the account

  4. Integrating with LocalZen

Step 1: Preparation

Create a new email address for your Apple account (optional but recommended)

Although this is not required, we recommend creating a separate email address (e.g. a Gmail address — a personal account is sufficient) that will be used exclusively for registering and managing your Apple Business account.

Why is this important?
⚠️ Apple sends email notifications whenever a business listing is created or updated. If you manage a large number of locations, this can result in hundreds of messages. Using a separate email address helps keep your everyday inbox organized.

Step 2: Create an Apple Business account

  1. Go to Apple Business to create an account – link.

  2. Fill in your company information. Make sure that the details you provide, such as the company name and registered address, match the information in your official company registration documents. Data consistency is important for the Apple Business account verification process at a later stage.

  3. Accept the terms and conditions to complete the account creation process.

Step 3: Verify your account

Next, proceed with verifying your company in Apple Business.

  1. After logging in to your Apple Business account, click your organization’s name in the top-right corner, then select “Settings”.

  2. Next, click the “Verify Now” button. Then choose and complete the two verification methods that are most convenient for you and will allow you to verify the account efficiently and correctly.
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  3. After uploading the documents confirming your company details, click “Send for Review”.

  4. The verification process may take several business days. Apple will keep you informed about the progress by email. Once the verification is completed successfully, a green “Verified” icon will appear under your company name in the “Settings” section of Apple Business.

Step 4: Integration with LocalZen

  1. Log into LocalZen.

  2. Go to Settings → Apple Accounts.

  3. Click "Sign in with Apple."

  4. Select the correct enterprise and confirm the connection.

  5. LocalZen will automatically create or take over listings in Apple Maps.

TomTom

The TomTom integration increases the visibility of your locations across navigation systems used by many car manufacturers. Once enabled, your location listing data is automatically sent to the TomTom database, where it can be retrieved and used in in-car navigation systems from brands such as Volkswagen, BMW, Toyota, Mazda, Alfa Romeo, Jeep, Peugeot, and MG Motors.

The TomTom integration can only be enabled by users with full account access.

To enable the TomTom integration, follow these steps:

  1. Go to Settings → Map configuration.

  2. Find the TomTom integration on the list.

  3. Click Enable.

Once the integration is enabled, we will start sending your location data to TomTom. The data is first transferred from LocalZen to the TomTom database and then retrieved by individual partners and manufacturers.

Updates may appear in different navigation systems at different times. The publication time depends on the data update cycle used by each manufacturer or navigation provider.

LocalZen does not control how frequently TomTom partners retrieve and publish the data.

Mobile App Accounts

If your package allows it, you can integrate mobile apps from Google Play and the App Store with LocalZen to analyze and handle user reviews directly in the system.

If you don't see this option in the Settings tab, contact your account manager or email us.

Google Play – App Integration

Step 1: Adding a Google Play account

  1. Go to Settings → Mobile App Accounts.

  2. Click "Add account" and log into the Google account with Google Play Console access.

  3. Check the box: "View and manage your Google Play developer account."

Step 2: Adding the app

  1. Click "Add app."

  2. Enter the App Name and the Link to Google Play.

Step 3: Downloading reviews

  1. The system automatically downloads reviews from the last 14 days and all new reviews.

  2. To import older reviews, you must download CSV files from the Google Play Console and send them to the LocalZen support email. Note: Google Play only provides reviews with text. Ratings without text are not available via API.

App Store – App Integration

Step 1: Generating an API Key

Create an individual API key in App Store Connect according to Apple's official instructions.

Step 2: Adding an App Store account

  1. In LocalZen, go to Mobile App Accounts → App Store tab.

  2. Click "Add account" and upload the API key file.

Step 3: Adding the app

  1. Click "Add app."

  2. Enter the App Name and the App ID (found in the App Store URL).

Step 4: Downloading reviews

LocalZen will automatically download all available reviews, including archived ones.

Done!

After completing the steps above, reviews from Google Play and the App Store will be automatically synchronized with the LocalZen platform. You can respond to them directly from within the system.

If you have any questions or need assistance, contact us via chat or email us at [email protected].

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